It’s a cliché to say that every author sits up later, knocking back strong coffee beneath a swirling ceiling of cigarette smoke.
I quit smoking fourteen years ago and I’m more of a latte than an espresso person. Maybe someone else can knock back a latte, but I can’t.
My morning latte is quite a ritual for me. Especially in the summer when I take it outside with a book. Yesterday I could not find the little magnetic thingy (I’m sure it has a proper name but don’t ask me what it is) that goes into the milk steamer on my Nespresso machine and somehow makes everything wonderful.
I looked everywhere. In every cupboard. Under every cupboard. In every drawer. On the window sill. In every glass, cup, mug and pot plant there was. I even went through the rubbish again. That was disgusting.
But no milk steamer thingy.
While I was out doing the day job, I was still AMSing. In the end I was so frustrated with the whole thing, I even wrote to Amazon to see if something was wrong. The only thing they suggested was increasing my CPC (cost per click).
So I thought about that while I fought my way through the usual afternoon traffic. Perhaps it just the strangest of coincidences, but the day my adds stopped showing was the day a webinar ran on “How to do Amazon ads for authors.” So a hundred other people are now out there, doing what I’ve been doing and driving up the price.
That was frustrating. I’ll be honest.
You can spend so long struggling to achieve something, and just when you think you have it worked out it slips away. A traffic jam is a great place to feel frustrated.
But in the grand scheme of things, as the non-existent smoke swirls up towards the ceiling, how much is $0.05 more per click? Not really that much. Especially if it results in more sales.
I took a deep breath and decided that maybe I was not quite ready to give up on Amazon just yet.
I drove home.
Resumed my search for the milk steamer thingy with a clear head.
And there it was, in a place I had already looked twice.
I need some coffee.